A B2B services company relied heavily on their CRM for sales follow-ups but their website’s lead forms didn’t connect to it. Sales reps had to manually copy and paste contact details — a process prone to delays and mistakes.
I created a custom integration that pushed every form submission directly into their CRM, including lead source, campaign tags, and notes. The system worked in real time, triggering automated follow-up sequences without any human intervention.
This small technical change had a massive impact — no more lost leads, faster follow-ups, and a 25% higher conversion rate from website visitors to paying clients.
#CRMIntegration #CustomDevelopment #WordPressAutomation #LeadManagement #BusinessGrowth