Systems
I’ve built.

Static pricing was limiting flexible marketing strategies for the store. Manual updates were required for every campaign, leading to errors and delays that cost revenue daily.

Built a custom WordPress plugin with a visual rule builder so admins can create complex pricing logic with zero code.

Enabled advanced discount strategies that increased average order value by 35%. Campaign launch time dropped from 2 days to 15 minutes.

Users needed a multi-step product customization experience that WooCommerce could not support.

Built a React-based frontend configurator that communicates with a headless WordPress backend via REST API, with real-time price calculation and session persistence.

Improved engagement and simplified complex product selection, leading to a 35% increase in conversion rate and a 20% reduction in support tickets.

Manual data syncing between an external logistics service and WordPress was consuming 6+ hours per week, causing fulfillment errors and delayed tracking updates.

Created an automated API integration plugin that securely syncs orders, inventory, and tracking information using WordPress action hooks and scheduled CRON jobs.

Reduced manual syncing work to zero. Data accuracy improved to 99.8%. Customer tracking notifications now send automatically within minutes of fulfillment.