Services
Custom WordPress & WooCommerce Engineering Services
I build custom plugins, WooCommerce workflows, AI integrations, and business systems for companies that need more than a standard website.
Built for businesses with real technical complexity
I work best with businesses that rely on WordPress or WooCommerce as part of their operations, not just as a marketing website.
WooCommerce Stores
Stores that need custom checkout, pricing, product configuration, payment, or order workflows.
Agencies
Agencies that need a reliable backend developer for complex WordPress and WooCommerce work.
SaaS and Product Teams
Teams using WordPress as an application layer, content platform, or operational system.
Businesses With Technical Debt
Companies dealing with fragile plugins, performance problems, inherited code, or manual workflows.
Core Services
Engineering services built around business workflows
Custom WordPress Development
Tailored WordPress solutions built for performance, flexibility, and growth.
Build scalable, custom WordPress solutions tailored to your business, from bespoke themes to advanced plugins and API integrations.
- Custom themes
- Custom plugins
- REST API
- Gutenberg
- React integration
- Database optimization
WooCommerce Solutions
Custom ecommerce features that improve shopping experiences and conversions.
Create high-performing WooCommerce stores with custom product options, optimized checkout flows, and business-specific ecommerce features.
- Rule-based dynamic pricing engines
- Custom checkout flow redesigns
- Multi-step product configurators
- Conversion optimization tools
AI Integration for WordPress
Bring AI-powered automation and intelligent workflows to your WordPress site.
Enhance your WordPress website with AI-powered automation, intelligent search, content generation, and workflow optimization.
- CRM bidirectional sync
- Custom payment gateways
- Real-time inventory API bridges
- Webhook receivers & CRON pipelines
Performance & Technical Optimization
Boost speed, stability, and Core Web Vitals for better user experience.
Improve speed, stability, Core Web Vitals, and overall website performance for a faster, more reliable user experience.
- Interactive data dashboards
- SaaS minimum viable products
- Internal business tools & portals
- Headless WordPress frontends
Long-Term Technical Partnership
Reliable long-term WordPress engineering and continuous product development.
A dedicated development partner for ongoing improvements, feature development, maintenance, and technical support as your business grows.
- Ongoing development
- Feature implementation
- Bug fixes
- Security updates
- Performance improvements
- Technical consulting
Featured Case Study
Resona Affiliate Ad Builder
US health and wellness brand
A custom WordPress and React platform that lets affiliates create tracked image, PDF, and video advertising materials without logging in.
The system includes custom REST APIs, affiliate tracking, QR codes, media export, AWS video processing, AI-assisted metadata, review workflows, and semantic search.
- Guest affiliate workflow
- Image, PDF, and video export
- AWS-connected media pipeline
- AI metadata generation
- Semantic search
- Tracked links and QR codes
- 0
- Logins required
- 3
- Creative formats
- AWS
- Media pipeline
Ways to Work Together
Choose the level of support your project needs
Technical Audit
For slow, fragile, inherited, or unclear WordPress and WooCommerce systems. I review the architecture, performance, plugins, database, workflows, and failure points before recommending a fix.
Request a Technical AuditFixed-Scope Build
For a defined plugin, WooCommerce workflow, integration, product configurator, or business system.
Discuss a Fixed-Scope ProjectOngoing Partnership
For businesses that need continuous development, maintenance, performance work, and technical guidance.
Discuss Ongoing SupportProcess
How projects move from idea to launch
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01
Discovery
We map the business workflow, users, data, integrations, risks, and expected outcome.
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02
Architecture
I define the plugin structure, data model, permissions, APIs, background jobs, and deployment approach.
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03
Build
The system is implemented in clear milestones with regular testing and review.
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04
Launch
I test the full workflow, deploy safely, document the system, and support the handoff.
FAQ
Questions before we build
Do you build custom WordPress plugins?
Yes. I build custom plugins, WooCommerce extensions, REST APIs, admin tools, Gutenberg blocks, and business-specific WordPress systems.
Can you improve an existing system?
Yes. I can audit the current architecture, identify technical debt, isolate performance or reliability problems, and improve the system without rebuilding everything unnecessarily.
Do you work with existing developers or agencies?
Yes. I can work independently or collaborate with an internal team, designer, agency, or another developer.
How long does a project take?
Small plugins may take a few weeks. Larger WooCommerce systems, integrations, and application workflows depend on scope, testing, and third-party requirements.
Do you offer ongoing support?
Yes. I provide ongoing development, bug fixes, performance improvements, release support, and technical consulting for selected projects.
Can you work with a live WooCommerce store?
Yes. I use backups, staging environments, controlled deployment steps, rollback planning, and low-traffic testing windows when live-system work is required.
Have a Project in Mind?
Have a WordPress system that standard plugins cannot handle?
Tell me what the business needs to do, where the current workflow breaks, and what outcome you are trying to reach. I will help you identify the right technical approach.
Discuss Your Project